Reynolds And Reynolds Ltd : Driving Profit and Customer Experience with Intuitive Technology

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Tommy Barras, CEO , Reynolds And Reynolds LtdTommy Barras, CEO
The automotive retail industry is facing immense competition amid growing innovation in the vehicle manufacturing space. Automotive dealerships need to compete on personalized customer experience to remain relevant in the market. To deliver an enhanced customer experience in an end-to-end manner, dealerships need innovative solutions that can make their job easy.

Enter Reynolds and Reynolds, a company that thrives on enabling automotive OEMs and dealerships with superior technology solutions to work smarter, improve customer satisfaction and remain profitable. The company offers to dealers POWER Dealer Management System (DMS), a unique retail management system that helps them improve lead management, reduce compliance risk, brand their dealership, increase efficiencies and simplify all their operations. With POWER DMS, Reynolds and Reynolds offers a suite of tools for the dealership workforce to engage their customers proactively and anticipate their needs and have the right answer to customers' every need.

POWER DMS excels as the command center for dealerships to centrally manage their holistic business operations, from backend management to frontend customer services and engagement.
Seamless access to holistic data and frictionless workflow enables decision-makers to easily access accurate and up-to-date information for deeper insights, which helps them make better decisions. To avoid mistakes creeping into the system, POWER DMS has a single point of entry mechanism for data to be entered into the system. Teams can focus more on core operations than handling systems and data with fewer worries about managing data. On the other hand, the dealerships' customers get timely messages and updates that will help them keep their vehicles in the best shape. Swift communication also leads to improved sales opportunities for the dealerships.

Built on advanced digital technology, POWER DMS brings the power of digital to dealerships. Visitors entering the dealership can be offered a rewarding digital experience through an interactive showroom on iPad. Customer-facing teams can continue to maintain constant interactions with prospective customers and use those relationships to build their customer base. For the existing customers, a suite of programs including Health Checks, Hand- Held Repair Order and many more provide an easy way to have their problems addressed in a swift manner. The simplified UI of the built-in tools in POWER DMS enable both dealerships' teams and customers to use them intuitively and complete the interactions. A strong security mechanism ingrained into the system gives customers the confidence to share their data without having to fear data abuse.

The platform is designed such that each department gets an adequate set of tools to perform in a highly efficient manner and exceed customer expectations every time. The after-sales support department, for instance, can benefit from POWER DMS in that experts use the support desk to answer the queries of every existing and prospective customer and resolve the problems sooner than later.

To deliver enhanced value to its customers, Reynolds and Reynolds continues to invest heavily in technology advancements. The company ensures it proprietary DMS solution is at the cutting-edge of innovation, generations ahead of the solutions available in the market. What's more, Reynolds and Reynolds releases updates to its DMS platform at no additional cost to its clients. With growing market competition, Reynolds and Reynolds aim to improve the flexibility and agility of its flagship platform to better the evolving needs of the automotive OEMs and dealerships.
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Company
Reynolds And Reynolds Ltd

Headquarters
Birmingham, England

Management
Tommy Barras, CEO

Description
Reynolds and Reynolds offers an innovative dealership management system POWER DMS for automotive OEMs and dealerships to drive customer value and increase profit. POWER DMS excels as the command center for dealerships to centrally manage their holistic business operations, from backend management to frontend customer services and engagement. Seamless access to holistic data and frictionless workflow enables decision-makers to have easy access to accurate and up-to-date information for deeper insights, which helps them make better decisions. To avoid mistakes creeping into the system, POWER DMS has a single point of entry mechanism for data to be entered into the system

"The platform is designed such that each department gets adequate set of tools to perform in a highly efficient manner and exceed customer expectations every time"

- Tommy Barras, CEO

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